A new, simpler, better flag for the city of Pocatello, Idaho

Design matters, whether it’s a city flag or a PowerPoint slide. Back on May 14, 2016 I blogged about that Looking at flag design will change how you make PowerPoint slides. I ended by mentioning a blog post on April 15, 2016 by Adam Cotterell of Boise State Public Radio titled How a TED talk and a public radio host shamed Pocatello into changing its city flag. Back then they had started looking. This week they finally announced their new flag, which is shown above along with the old one. An article by Cydney McFarland in the Idaho State Journal on the same day titled Pocatello starts effort to improve derided city flag had noted that:

“The current flag, designed as a logo in 1999, was never fully authorized as a flag but just ended up as one. However, the flag – which used to fly only outside the wastewater treatment facility – doesn’t fly anywhere in Pocatello, though the logo ‘Proud to be Pocatello’ can be found around the city.”

An article on September 20, 2017 by Shelbie Harris in the Idaho State Journal titled Pocatello no longer has the worst city flag on the continent said they had chosen the new flag from over 700 submissions. It’s quite an improvement.