When you see the phrase ‘a fully-immersive experience’ what do you think of?

Many of you likely would say a baptism, like the sailor shown above. But on January 6, 2019 at The Verge there was an article by James Vincent titled Kohler’s smart toilet promises a “fully-immersive experience.” He got that phrase out of their thoughtless press release for the $7000 Numi 2.0 Intelligent Toilet shown in Las Vegas at the Consumer Electronics Show (CES).

To me the combination of toilet and ‘fully-immersive’ sounds like a small child’s nightmare about potty training. The only worse thing would be going down the drain. Fred Rogers had to reassure kids that can’t happen.