The joy of segmenting markets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My wife prefers chewable multivitamin gummies, as shown above. (Since she has arthritis, I removed the outer layer from the child-proof cap).

 

 

 

 

 

 

 

 

 

 

 

 

 

When I went to get another bottle at Albertsons, I noticed there were four demographic kinds of market segmentation.  As shown above, they are both by gender (Women or Men) and age (Everyone or Mature). Are those that all the possible market segments?

 

No, because gummies contain animal-based gelatin. There also could be another version without pork-based gelatin – for Jews and Muslims who keep Kosher or Halal. Still another version could be for vegans, with agar rather than gelatin.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Foods can have lots of market segments. For example, there originally just were Ritz Crackers, as shown above. But there currently are eight Original flavors, and another seven Crisps & Thins:

 

Ritz Crackers – Original   8 flavors

 

Everything - 13.7 oz

Garlic Butter - 13.7 oz

Honey Wheat - 13.7 oz

Hint of Salt - 13.7 oz

Original – 10.3 oz, 13.7 oz, 20.5 oz

Reduced Fat – 12.5 oz

Roasted Vegetable – 13.3 oz

Whole Wheat - 12.9 oz or 20.5 oz (1.28 lb)

 

Ritz Crisp & Thins   7 flavors

 

Barbecue – 7.1 oz

Cheddar – 7.1 oz

Cream Cheese & Onion – 7.1 oz or 10 oz

Jalapeno Cheddar – 7.1 oz

Original – 7.1 oz or 10 oz

Salt & Vinegar – 7.1 oz

Tabasco – 7.1 oz

 

And Cheerios cereals amazingly come in eighteen different flavors:

 

Apple Cinnamon

Blueberry

Chocolate

Chocolate Peanut Butter

Cinnamon

Frosted

Honey Nut

Honey Nut Medley Crunch

Honey Vanilla

Multigrain

Oat Crunch Almond

Oat Crunch Berry

Oat Crunch Cinnamon

Oat Crunch Oats ‘N Honey

Original

Pumpkin Spice

Strawberry Banana

Very Berry

 

The 1939 Ritz Crackers ad came from Wikimedia Commons.