At Ragan PR Daily on January 25, 2024 there is a brief article by Brian Pittman titled 3 speechwriting tips to comfort and connect with audiences. They are:
1] Make emotional connections to build trust.
Eschew jargon and humanize ideas.
Use specifics and illustrate with real people.
Tell stories that provide solutions.
Dare to get personal and never fake it.
2] Study successful stories and the anatomy of personal anecdotes.
[According to consultant Nick Lanyi these include:]
Hero or heroine
Worthy goal
Vivid details
Emotional resonance
3] Be an avid reader – and think like a reporter.
There is another useful article by David Murray at Pro Rhetoric on January 11, 2024 titled No, Speeches Don’t Write Themselves. He refers to yet another article by Danny McDonald in the Boston Globe on January 8, 2024 titled “There’s Just Too Much to Say”: Before Michelle Wu’s biggest annual speech, meet her chief speechwriter.
A cartoon of a woman happily writing at her desktop computer was adapted from this one at Wikimedia Commons.
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