Via interlibrary loan from the Twin Falls Public Library, I got and am enjoying reading the 2024 book by Mark Edwards titled Best Story Wins: Storytelling for business success. The biography from his publisher says that:
“Mark Edwards has two parallel careers—as a journalist and as a trainer/life coach. As a journalist he began his career writing in magazines, including GQ, Esquire, and Blitz. For the past twenty-five years his work has appeared virtually every week in the London Sunday Times, and for twelve of those years he was the paper's chief pop music critic. As a coach and trainer, he works with individuals to help them live with more purpose and meaning.”
Chapter 4 of Best Story Wins is titled What gets in the way of good storytelling? He says one problem come from a default in PowerPoint. The slide template just says to: Click to add title.
But what we really want on a slide instead is a storytelling headline, as described above. That’s a good way to think about it. An even better way was described in detail over a decade ago by Michael Alley. I blogged about it on February 19, 2014 in a post titled Assertion-Evidence PowerPoint slides are a visual alternative to bullet point lists.
On pages 102 and 103 in a table, as shown above in color, he describes his six-step, three-act SUPERB process for storytelling.
And on page 189 he describes the writing process with the acronym AUTHOR, as shown above.
On pages 213 and 214 is another table (shown above again in color) on using the SUPERB process for telling about yourself.
The frontispiece for a 1916 book of Hans Christian Andersen’s fairy tales came from Wikimedia Commons.
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