Tuesday, September 30, 2025

What to say when every second counts



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Back on December 3, 2023 I blogged about how Talking on Eggshells by Sam Horn is an interesting and useful book. In researching that post I missed that Sam also had a ChangeThis manifesto on September 20, 2023 titled TICK TALK: What to Say When Every Second Counts. You also can download it as a seven-page pdf.

 

Her seven points are to:

 

1] Address time up front.

2] Relieve their anxiety

3] Ask yourself, ‘Why will they resist?’

4] Get their eyebrows up with a pithy one-liner and then riff off it.

5] Ask for advice.

6] Introduce something recent and intriguing.

7] Share what’s rare.  

 

She has an issue of her Tick Talk – The Better Newsletter #43 on July 25, 2024 with a useful infographic. And there also is a two-minute YouTube video titled TickTalk The Clock Starts Ticking the Second We Start Talking.

 

An image of a stopwatch was modified from this one at OpenClipArt.

 

 

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