Excellent advice on business writing that applies to speech writing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In the back of the July-August issue of the Harvard Business Review, under the topic of managing yourself, there is an article on pages 139 to 143 by Bill Birchard titled The Science of Strong Business Writing, with advice that can be applied to writing better speeches. You can read it here at their web site. Bill discusses the Eight S’s:

 

Simplicity

Specificity

Surprise

Stirring language

Seductiveness

Smart thinking

Social content

Storytelling

 

The image was adapted from a cartoon at Wikimedia Commons.