A mission statement describes where an organization is pointed. At the beginning of each meeting of Pioneer Club in Boise a member is asked to read the following succinct mission statement (which is printed at the top of our meeting agenda):
“We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.”
That’s a good reminder of what our club is about. I got curious regarding where it came from, and looked around. It came directly from page 7 of the current 31-page Toastmasters International Abridged Brand Manual, which you can download here.
That manual also has three versions for an Elevator Pitch: 50-word (one minute), 100-word (three-minute) and 250-word (five minute). The 50-word version says:
“Since 1924, Toastmasters International has been recognized as the leading organization dedicated to communication and leadership skill development. Through its worldwide network of clubs, each week Toastmasters helps more than a quarter million men and women of every ethnicity, education level and profession build their competence in communication so they can gain the confidence to lead others.”
Many mission statements and elevator pitches are mediocre or less. Back on March 2, 2009 I blogged about A “whipped topping” elevator speech: What the heck do you guys really do?
The arrow image came from here at Openclipart.
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