What experts know that you don’t

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There is a useful ten-minute YouTube video by Jim Cathcart on May 4, 2025 titled What Top 1% Experts Know That You Don’t. He shows a sketchy flipchart with Do (Doing) on the horizontal axis and Know (Knowing) on the vertical axis. And he mentions both can either be low or high.

 

We can divide things into a 2x2 table, which I have redrawn as a slick color version using PowerPoint, as is shown above. If both what you Know and what you Do is low, then you just are a Passenger (someone sitting in the back of the airplane). If what you Know is high but what you Do is low, then you are a Critic. If what you Know is low and what you Do is high, then now you are a Competitor. Finally, if both what you Know and what you Do is high, then you are a Leader (an Expert).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Furthermore, as shown above, there are six levels of expertise (in increasing order):

 

Competent

Excellent

Expert

Leading Authority

Celebrity

Star