Monday, October 21, 2013

A thumb up for Jeffrey Gitomer

I’m not just a bitter critter who only complains about people spouting nonsense. Actually I enjoy much of what I see or read. Jeffrey Gitomer’s recent 830-word article, Do Your People WANT to Listen to You?, caught my eye because he began:

“I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it - as I do all my talks - and I’ve spent the last 20 years improving my speaking, presentation, and performance skills.

I’m not just a speaker, I’m a student speaker.”

That article also appears in his Sales Blog, and in the Washington Business Journal BizBeat blog. If you scroll to the bottom of his About page you will find that he is a member of the National Speakers Association, got his Certified Speaking Professional (CSP) designation in 1997, and was named to their Speaker Hall of Fame in 2008. Yet he calls himself a student and he’s still learning.

That article lists the following ten strategies and elements for a presentation:

1. Use genuine humor.
2. Ask poignant questions.
3. Ask intellectual questions.
4. Tell a story that relates to you and them.
5. Customization based on their real world.
6. Incorporate their philosophy, mission, brand, and theme.
7. Give five to 10 major points they can walk away with and use immediately.
8. Have simple slides.
9. Very little talk about you.
10. End with emotion. (Maybe even ask for the sale).

If you think you’ve already achieved perfection, then go read another of his articles: How lousy are you? You probably don’t even know!

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