A blog post from Seth Godin about having or doing a good job

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A simple graphic like a 2x2 table can explain something more clearly than lots of words. There is a post by Seth Godin on July 21, 2026 at Seth’s Blog titled The Having/Doing job gap. His six-paragraph post is neither concise nor clear. I have described things more clearly, as shown above, via a 2x2 table with four quadrants. On January 19, 2024 I blogged about The joy of 2x2 tables, or charts, or matrixes.

 

At the upper left is when you don’t have a good job but still do a good job, which is better than expected and thus is a gap. At the lower right is another gap when you have a good job but don’t do a good job, and need to improve.

 

At the lower left is when you neither have nor do a good job, which is the worst situation. Finally, at the upper right, is when you both have a good job and do a good job, which is the very best situation and a success.

 

Seth’s long, full post is as follows:

 

“It’s a dance between workers, bosses, and the market.

 

The most stable quadrant happens when a thoughtful and consistent boss hires the right person, pays them fairly, creates positive working conditions and useful training. In return, the company gets extraordinary performance. That’s someone doing a good job who also has a good job.

 

A particularly unstable quadrant is the worker who gets all of the above, but because of culture, choice, or lack of enrollment doesn’t do a good job. That mismatch could last for a while, but it’s shaky.

 

Consider for a moment the boss who takes advantage of people (and the system) by creating lousy conditions and paying too little but still manages to enforce output that they consider acceptable. Once workers realize that they don’t have a good job, they leave, if the culture and economy permit it. Government is critical in helping people doing a good job get unstuck once they realize they don’t have a good job.

 

And the last quadrant is all too common: you don’t have a good job and you don’t do a good job. It’s not clear which came first, but they often go together.

 

Everyone deserves to have a good job. And smart bosses show up to help make that possible.”

 

 

Ending your speech by circling back, also known as using a callback

 

 

 

 

 

 

 

 

 

 

 

On April 21, 2022 I blogged about a Free e-book on Advanced Public Speaking from the University of Arkansas. Chapter 9 is titled Closing a Speech: End with Power and Let Them Know It is Time to Clap. Lynn Meade says to End by Circling Back to the Opening:

 

“Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.”

 

Similarly, an article in the April 2023 Toastmaster magazine on pages 15 and 16 titled 5 Simple Tips for Better Speechwriting says:

 

“There are two common ways to wrap up your speech. First, you can do a callback, where you refer back to the story, question, or quip you told at the beginning. Or you can summarize the three points you made in your speech (based on your outline).”

 

And there is a post at the Benjamin Ball Associates blog on June 30, 2016 titled How to End a Speech – 9 Great Examples. The first one is to Close Your Speech by Circling Back to the Beginning:

 

“Refer to an anecdote, quote, or case study from the start of your speech. Reiterate the message you want people to remember. If you can, expand on the anecdote or re-conceptualise the quote. Or provide a follow-up result from your case study. This will feel even more satisfying for your audience.”

 

Back on March 22, 2011 I blogged about Speech geometry: lines, circles, forks, and combs.

 

Images of a woman using a telephone and a circular arrow were adapted from OpenClipArt.

 

 

What was Mark Twain’s speechwriting philosophy?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There is a useful article by Steve Siebold at LinkedIn Pulse on July 24, 2026 titled Mark Twain’s Speechwriting Philosophy? He says that:

 

“Twain was one of the most successful professional speakers of his time. He was also a master wordsmith who believed deeply in the discipline of world-class writing. He is famously quoted as saying:

 

‘The difference between the right word and the almost right word is like the difference between lightning and the lightning bug.’

 

That distinction is the heart of great speechwriting.

 

The almost right word communicates the idea. The right word makes the audience feel it. The almost right word fills the sentence. The right word brings the sentence to life. The almost right word earns polite attention. The right word can produce laughter, silence, tension, emotion, or a standing ovation.

 

…If you want to become a stronger professional speaker, become a more disciplined speechwriter. Stop settling for language that is close enough. Search for the precise word, the sharper sentence, the cleaner transition, and the more powerful ending. Write it. Deliver it. Study the reaction. Rewrite it. Then repeat the process until the vignette sounds effortless.”

 

But that simile wasn’t quite what Twain said. It is a paraphrase, an example of the almost-right words. I blogged about it back on February 3, 2015 in a post titled Missing the boat by botching a quote. What Mark really said was that:

 

“The difference between the almost-right word & the right word is really a large matter - it’s the difference between the lightning-bug & the lightning.”

 

And on July 16, 2024 I blogged about Making fine distinctions: Using the right word versus the almost-right word.

 

An etching of Mark Twain came from the Library of Congress.

 

 

Effective Scientific Presentations Across Formats - A Modern Guide for Science Trainees, Researchers, and Others

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There is a very detailed 17-page pdf article by Steven C. Grambow and Kevin P. Weinfurt at Advances in Social Science Research on September 19, 2024 (Volume 11, number 9, pages 42 to 55) titled Effective Scientific Presentations Across Formats: A Modern Guide for Science Trainees and Researchers.

 

The abstract says:

 

“This paper presents a comprehensive tutorial on delivering effective scientific presentations in the modern era, addressing a landscape altered by the COVID-19 pandemic. The shift to virtual and hybrid formats has fundamentally changed the norms of how scientific findings are shared, creating new challenges and opportunities for presenters.

 

Drawing from over a decade of experience teaching and refining presentation skills, we address a soft-skill gap in clinical and translational science training. The tutorial outlines four key topics: (1) identifying your scientific story, (2) using effective slide design, (3) presenting data, and (4) delivering your presentation. These lessons, developed through extensive seminars and individual coaching at various academic institutions, enable researchers to enhance communication and audience engagement across presentation formats.

 

Our approach, informed by cognitive processing and data visualization principles, has adapted to the new reality of virtual and hybrid presentations. This work contributes practical insights for optimizing presentation skills in this changed communication landscape. By offering actionable recommendations derived from real-world experience, this tutorial provides valuable guidance for science trainees, junior faculty, and established researchers across disciplines. It aims to equip readers with the necessary tools to deliver compelling scientific presentations in any format, advancing effective academic discourse in an era where virtual and hybrid presentations have become the norm.”

 

This article is useful for most presenters, not just scientists. There are four particularly useful figures that are shown by individual images:

 

Figure 1. Comparison of a Slide with More (top) versus Fewer (bottom) Words

 

Figure 2. Directing the Audience’s Attention Through Outlined Shapes or Highlighted Boxes

 

Figure 3. Elements of an Effective Presentation Palette

 

Figure 4. Presenting a Complex Figure in Steps to Support Your Storytelling

 

Back on January 7, 2019 I blogged about A good (but not great) article on how to give a scientific talk. And on February 19, 2014 I blogged about how Assertion-Evidence PowerPoint slides are a visual alternative to bullet point lists.

 

The 2013 image of Edward C. Stone came from Wikimedia Commons.

 

Buying a whole-house air purifier

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I bought an Airdog X8 home air purifier, as is shown above. It is a console 15” square by 30” high. We put it in our living room.  

 

Lately we have suffered from unsatisfactory air quality due to smoke from large wildfires. In Boise that smoke is blowing east from central and eastern Oregon. I decided to purchase a whole-house air purifier. There is an article by Courtney Linkwall in the May-June 2026 issue of Consumer Reports titled How to Pick the Right Air Purifier. It says that most purifiers use a certified HEPA (high efficiency particulate air) filter, sometimes with an activated carbon filter.  

 

 

 

 

 

 

 

 

 

Those purifiers basically are just a fancy box with a fan and holders for disposable filters. Under Features that article listed the annual cost for replacing filters. For our HVAC system we already have 20”x20” and 14”x14” (shown above) pleated paper filters that have to be changed every three months. They are inlets for holding them on the second-floor ceiling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

At the end of the listing for Extra Large Rooms there was an alternative - the Airdog X8 which instead used an electrostatic/ionizer and washable filters (so no annual cost for replacing disposable filters). For example at Amazon, the AeraMax SV has an initial cost of $486 versus the $1199 for the Airdog X8. But the AeraMax SV has an annual cost of $293 for filters. As shown above, after two and a half years the AeraMax already will begin costing more total than the Airdog.  

 

 

Do wind turbines kill all the birds? Or is it the cats instead?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Donald J. Trump often cites a very questionable number. Then he shows a lack of credibility by continuing to repeat it - even after it has been debunked. A number also needs to be put into context. How does it compare with other related numbers?

 

Back on June 2, 2016, there is an article by Vanessa Schipani at FactCheck.org titled Trump’s Hot Air on Wind Energy which said that:

 

“Scientific studies have come up with a wide range of mean estimates concerning bird mortality due to wind farms – from 20,000 to 573,000 bird deaths per year. But no study has estimated that wind farms presently kill 1 million birds a year, as Trump claimed.

 

 …A 2013 Nature study by Loss and others estimated that ‘free-ranging domestic cats kill 1.3–4.0 billion birds’ in the U.S. annually. But the researchers added, ‘Un-owned cats, as opposed to owned pets, cause the majority of this mortality.’

 In another study published in the journal The Condor in 2014, Loss and colleagues also estimated ‘that between 365 [million] and 988 million birds … are killed annually by building collisions in the U.S., with roughly 56% of mortality at low-rises, 44% at residences, and <1% at high-rises.’”

There is another article by Sophie Lewis at CBS News on October 23, 2020 titled Trump claims wind energy “kills all the birds.” Cats and windows are actually much more to blame. She said:

 

“During Thursday night's final presidential debate between the president and former Vice President Joe Biden, Mr. Trump reiterated his stance against wind energy with a peculiar claim: It ‘kills all the birds.’ 

 ‘I know more about wind than you do,’ Mr. Trump told Biden when moderator Kristen Welker turned to the topic of climate change. ‘It's extremely expensive. Kills all the birds. It's very intermittent. Got a lot of problems.’ "

 

 

 

 

 

 

  

 

 

 

 

A more recent article by Hannah Ritchie in By the Numbers on January 30, 2024 titled How many birds do wind farms kill? had the statistics that are shown above in a horizontal bar chart with a logarithmic scale. Cats killed 2400 million birds, while wind turbines killed just 1.2 million. So cats killed 2000 times as many as wind turbines! And cats were one of six categories that killed more birds than wind turbines did.

 

There is also an article by Joe Schwarcz at the McGill Office for Science and Society on October 11, 2024 titled The Windmills in Donald Trump’s Mind. And another article by Michael Doyle at E&E News on September 12, 2025 is titled Wind turbines aren’t the biggest threat to birds.

 

An image of wind turbines in Power County, Idaho was cropped from this one at Wikimedia Commons.  

 

 

An article with six solid tips for persuasive speechwriting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I found a useful article at The Write Touch on October 18, 2025 titled Persuasive Speechwriting: Six Solid Tips that was originally by Adam Frankel, with comments added by Marsha Zinberg. Those tips are to:

 

1] Write like you talk.

2] Tell a story.

3] Structure matters.

4] Be concise.

5] Be authentic.

6] Don’t just speak – say something.

 

The hexagram was adapted from this one at Wikimedia Commons.