Poking holes in the competition with a product demonstration of pickup truck beds

Sometimes a demonstration is the best way to get your point across. General Motors recently released this three-minute YouTube video comparing how the  “high-strength military-grade aluminum alloy” bed of a Ford F-150 compared with the steel bed of their Chevrolet Silverado. It is effective because they dropped both very heavy concrete landscaping blocks and empty toolboxes.

The ad campaign was covered by USA Today, Forbes, and Truck YEAH!