On February 27, 2017 Ellen Finkelstein had an article titled
Verbal communication is the MOST important job skill. It showed up at Alltop
Speaking under the heading of PowerPoint Tips Blog.
Ellen quoted from a web page posted on February 24, 2016 at
the National Association of Colleges and Employers (NACE) about their Job
Outlook 2016 Survey that was titled Employers: Verbal Communication Most
Important Candidate Skill. Their results (from Figure 41) are shown in the
following bar chart (click on it to see a larger, clearer view):
“When asked to assess candidate skills/qualities, employers rated verbal communication skills the most important, according to NACE's Job Outlook 2016 report.
Employers rated verbal communication skills (4.63 on a five-point scale) highest this year, above teamwork (4.62) and the ability to make decisions and solve problems (4.49), the two skills that tied for the top spot last year.”
But then she went wild by speculating and ranting about what
might be going on:
“How can this be?
How is it that verbal
communications rates over teamwork, decision-making and problem solving,
planning/organizing/prioritizing, several types of technical knowledge, and the
ability to sell or influence?
Because communication is
important for all of the other skills.
And because employers are not
seeing good verbal communication skills in their candidates. Believe me, if they
saw great verbal communication skills, they would be worrying about something
else.
How does this happen?
Colleges do a poor job of
training students in oral communications.
Professors give a poor example
for students when they teach.
Employers do little to train
their own employees in verbal communications.”
But that web page didn’t include another important figure
from the full NACE survey report. Every year at least one university posts it
on a web site. (This time it was the McCormick School of Engineering at
Northwestern University). Data from their Figure 42 are shown in the following
bar chart:
Employers
graded their average new graduate recruits with a letter of B+ on their verbal
communication skills. They were able to hire quite well trained graduates. (Figure
44 of the 2015 Job Outlook report also graded recruits with a B+).
Candidates also will be interested in what attributes
employers most commonly sought on resumes. Verbal communication skills tied for
fourth place there, as shown below in a bar chart based on data shown in Figure
39 (and also reported at another web page titled Job Outlook 2016: Attributes
Employers Want to See on New College Graduates’ Resumes).
The NACE Job Outlook 2017 report is also out, but I haven’t seen it leaked by a university yet. We may have to wait a few more months to see it.
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