Halloween will arrive at the end of the month, so our thoughts turn again to candy. But which candy is the most popular in the entire U.S.? RetailMeNot did a survey this year, published in an article on October 13, 2021 titled RetailMeNot study finds Reese’s and M&Ms are STILL the most popular Halloween candies this year. (I also found mentions of their surveys for 2020 and for 2019). As shown above via a bar chart, for 2021 results were 55% for M&Ms, 54% for Reese’s Peanut Butter Cups, 50% for KitKat, 48% for Snickers, 44% for Hershey Bars, 43% for Twix, 29% for Skittles, and 28% for Candy Corn. For 2020 Reese’s Peanut Butter Cups crept past M&Ms but the other rankings were the same.
What about popularity in different states (being searched for most)? There is a second article by Kathy Morris at Zippia the career expert on September 22, 2021 titled Each state’s favorite Halloween candy (spoiler: somehow candy corn makes the list). As shown above via a second bar chart, Kit Kat and Twix both were favorites in six states. Five candies were favorites in three states each: 100 Grand Bar, Dum Dums (lollipops), Jolly Rancher Hard Candy, Skittles, and Sour Patch Kids. Another five candies were favorites in two states each: Milky Way, Nerds, Peanut M&Ms, Tootsie Pops, and Airheads.
How about popularity in different states (being purchased the most)? There is a third article by Ben George at CandySTORE on September 22, 2021 titled Most popular Halloween candy by state [interactive map]. As shown above via a third bar chart, Reese’s Peanut Butter Cups, Sour Patch Kids, and Starburst were favorites in six states. M&Ms were a favorite in five states, and Tootsie Pops were a favorite in four states. There is another article by Jordan Mendoza at USA Today on October 10, 2021 about the CandySTORE one titled From Reese’s to candy corn, here are the most popular and hated Halloween treats by state. Curiously it miscounted the number of states as five for Reese’s Peanut Butter Cups.
The CandySTORE article listed the top three sellers in each state. Results for Idaho and its six neighbors are shown above in a fourth bar chart. Utah purchased truly startling amounts of candy (almost 209 tons of Tootsie Pops). In Idaho our three top sellers were Starburst, Snickers, and Candy Corn! Candy Corn also was third in Nevada, Oregon, and Utah.
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