You don’t get to choose your nickname, and might not like what you get called. Every month I get at a letter or postcard advertising Sparklight - the fiber-optic internet provider which before summer 2019 had called themselves CableOne. As shown above, their logo is just a purple slash. But I always refer to them by a parody of that name, Fart light. Why? Twenty years ago (back in 1999) there was an animated comedy film titled South Park: Bigger, Longer & Uncut. Inside that film there is another titled Asses of Fire, in which the characters Terrance and Phillip try to light their farts on fire. My logo is a torch.
Similarly, the satellite TV provider Dish Network has a logo where the letter I is made from a red circle and three successively larger crescents. As shown above, my parody of their logo is Pish (Scotch slang for urine) instead of Dish and shows a stream presumably going down the toilet.
What used to be called Yellow Freight has a logo that already is a parody. Their rounded orange trapezoid clearly is not really Yellow.
One awful choice for a new logo was for a UK agency whose acronym is OGC, the Office of Government Commerce. On September 22, 2021 Joseph Foley discussed it in an an article at the Creative Bloq titled 14 design fails that were so bad they were actually good. As shown above, when you rotate the logo ninety degrees to the right the horizontal line for the G is very rude. It looks like a man with his fly unzipped whose penis is pointing upward.
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