At Indeed [Canada] on March 19, 2023 there is a good article titled The 8 Key Steps to Successful Speech Writing which contains advice on the following:
Choose an important topic.
Consider your audience.
Prepare a structure.
Begin with a strong point.
Use concrete details and visual aids.
Include a personal element.
Consider rhetorical devices.
End Memorably.
Under Rhetorical Devices there is discussion of:
The cartoon was adapted from this one at Openclipart.
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