To be credible as a speaker, you need to show the audience you are authentic rather than phony.
In the mail last week I got an envelope that looked like it might be a greeting card from a real person, since it had a return address label and a stamp rather that a postage meter mark.
When I opened it, I found it was yet another ad from satellite TV provider DirecTV. They already send me ads by mail in coupon packs, and inserts in the Sunday newspaper.
DirecTV got my attention for about five seconds, but I got the impression they are bigger jerks than their competitors. Satellite TV providers already have offers and deals even more complicated than airline fares.
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