My wife prefers chewable multivitamin gummies, as shown above. (Since she has arthritis, I removed the outer layer from the child-proof cap).
When I went to get another bottle at Albertsons, I noticed there were four demographic kinds of market segmentation. As shown above, they are both by gender (Women or Men) and age (Everyone or Mature). Are those that all the possible market segments?
No, because gummies contain animal-based gelatin. There also could be another version without pork-based gelatin – for Jews and Muslims who keep Kosher or Halal. Still another version could be for vegans, with agar rather than gelatin.
Foods can have lots of market segments. For example, there originally just were Ritz Crackers, as shown above. But there currently are eight Original flavors, and another seven Crisps & Thins:
Ritz Crackers – Original 8 flavors
Everything - 13.7 oz
Garlic Butter - 13.7 oz
Honey Wheat - 13.7 oz
Hint of Salt - 13.7 oz
Original – 10.3 oz, 13.7 oz, 20.5 oz
Reduced Fat – 12.5 oz
Roasted Vegetable – 13.3 oz
Whole Wheat - 12.9 oz or 20.5 oz (1.28 lb)
Ritz Crisp & Thins 7 flavors
Barbecue – 7.1 oz
Cheddar – 7.1 oz
Cream Cheese & Onion – 7.1 oz or 10 oz
Jalapeno Cheddar – 7.1 oz
Original – 7.1 oz or 10 oz
Salt & Vinegar – 7.1 oz
Tabasco – 7.1 oz
And Cheerios cereals amazingly come in eighteen different flavors:
Apple Cinnamon
Blueberry
Chocolate
Chocolate Peanut Butter
Cinnamon
Frosted
Honey Nut
Honey Nut Medley Crunch
Honey Vanilla
Multigrain
Oat Crunch Almond
Oat Crunch Berry
Oat Crunch Cinnamon
Oat Crunch Oats ‘N Honey
Original
Pumpkin Spice
Strawberry Banana
Very Berry
The 1939 Ritz Crackers ad came from Wikimedia Commons.
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