There is a twelve-page article (a PSA whitepaper) by Michael Long at the Professional Speechwriters Association (PSA) titled One Step at a Time: A Practical Process for Writing Any Speech. It briefly describes and then discusses the following six steps:
Step 1: Assess the event and the speaker
Step 2: Create a spec sheet
Step 3: Identify the big ideas and put them in order
Step 4: Add evidence
Step 5: Write the open and the end
Step 6: Make it better [polish everything]
There is another ten-page article (also a PSA whitepaper) by David Murray titled Speechwriting, FAQ (and subtitled Honest answers to the ten toughest questions communicators {and their bosses} ask about creating compelling speeches and presentations).
There also is an 18-page pdf version of an article (another a PSA whitepaper) by Boe Workman titled Writers of the Lost Art: “Rhetorical Perspective,” and the Future of Speechwriting, which I had previously discussed in a post on January 23, 2023 titled What is the future of speechwriting? I found them all at the PSA Resources web page.
The cartoon image of a woman came from Wikimedia Commons.
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