There is a four-minute YouTube video titled How to write a perfect speech | BBC Ideas with Cody Keenan who was a speechwriter for Barack Obama. He served as the White House Director of Speechwriting from March 1, 2013 to January 20, 2017. Main points are:
Tell a story
Make it bigger than the now
Keep it real
Tell good jokes
Know your audience
Best way to start?
The cartoon of Barack Obama speaking came from Openclipart.
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