When driving I listen to the radio both for music and news. Which stations in Boise are popular? There is an article by Michael Deeds at the Idaho Statesman on August 2, 2023 titled Boise has two #1 radio stations, but one is on the AM dial? Really? Here are ratings. The bar chart shown above lists the Top 25 from his article. There indeed is a tie for #1 (a 6.6 share) between the news-talk KBOI 670 AM and the country KQBL FM 101.9, who call themselves The Bull. #2 is a variety hits station (with a 5.2 share), KSRV FM 96.1 who call themselves Bob and say they play anything. #3 is a classic rock station (with a 4.4 share), KKGL FM 96.9 who call themselves The Eagle. #4 is a Christian contemporary station (with a 3.9 share), KTSY FM 89.5. For #5 there is another tie (with a 3.7 share) between the Boise State U.’s NPR news/talk station KBSX 91.5 and the hot Adult Contemporary (AC) KZMG 102.7 who call themselves My 102.7.
It's not that surprising that KBOI tied for the largest share. They are a 50 kW AM station and also began simulcasting on 93.1 FM about a year and a half ago. Their powerful AM signal can be heard for ~ 100 miles during daytime. They carry ABC news, but also added the 4 to 5 AM Fox News Rundown. In comparison, KKOO AM 1260 is 8.4 kW, and KIDO AM 580 (#14) is just 5 kW. In 2018 KIDO also added FM at 107.5.
I last blogged about ratings on January 25, 2021 in a post titled What are the Top 25 radio stations people in Boise were listening to in fall 2020? The bar chart from that post is shown above. Then news-talk KBOI 670 AM was a definite first (a 7.8 share) – with country KQBL FM 101.9 second (a 6.9 share). Third was 107.9 Lite FM (a 4.9 share) – but in 2023 they fell to a 3.3 share. Fourth was KSRV FM 96.1 (a 4.7 share) – which in 2023 went up to a 5.2 share. Just behind at fifth was a tie between Boise State U.’s NPR news/talk station KBSX 91.5 (a 4.6 share) which fell to 3.7 in 2023, and KIDO AM 580 news/talk (which in 2023 fell to just a 2.5 share).
One surprise is just how concentrated the ownership of those 25 stations is. Just four organizations own 20 of 25. Cumulus owns four: KBOI AM (#1), KKGL 96.9 the Eagle (#4), KIZN FM 92.3 (#9), and KQFC 97.9 Magic (#25). And Iliad Media Group owns another six: KQBL FM 101.9 (#2), KSRV FM 96.1 (#3), KZMG FM 102.7 (#7), KWYD FM 101.1 (#13), KQBL FM 99.1 I-Rock (#23), and KQBL FM 96.5 (#24). Lotus Communications owns another four: KQXR 100.3 (#8), KJOT 105.1 (#15),KTHI 107.1 (#16), and KRVB 94.9 (#20). Finally, Townsquare owns six: KXLT FM 107.9 Lite (#10), KAWO 104.3 Wow (#12), KIDO AM 580 (#14), KCIX FM 105.9 Mix (#18), KFXD FM 105.5 Power (#19), and KSAS FM 103.5 KISS (#21).
Share is not the same as percentage. Shares for the Top 25 only add up to a total of 73.2, rather than nearly 100.
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