Sunday, August 6, 2023

Brand names and changes


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When I drive west on Fairview Ave to the WinCo supermarket where I grocery shop, I pass what used to be known as Bad Boy Burgers. But an article by Autumn Robertson at Boise Dev on July 27, 2023 titled ‘Always wanted to be a cowboy’: From Bad Boy to Cowboy, Fairview burger joint changes names described how that restaurant (which used to be one of three Bad Boy Burger locations) changed - since the ownership previously had changed.

 

Anyway, Bad Boy struck me as a curious choice for a name. It’s not as awful as the mythical Bad Guy Burgers (shown above) – which could be a cue they were ‘horsing around’ with the meat.  That had happened a decade ago in Europe as described in another article by Felicity Lawrence at  The Guardian on February 15, 2023 titled Horsemeat scandal: the essential guide.

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

When I was growing up in Pittsburgh, the local franchise holder for the Big Boy hamburger was called Eat’n Park. That struck me as not being in chronological order, so they could have been called Park’n Eat (as shown above). I remember that when we drove to Wheeling the franchise holder for West Virginia instead was Elby’s (for the Elias brothers). In other places it was Shoney’s or Frisch’s.

 

 

 


 

 

 

 

 

 


 

 

 

 

 

 


 

 

 

 

 

 

 

 

On April 6, 2022 I blogged about how It is easy to parody a brand name or logo. I mentioned Yellow [Freight] whose logo already was a parody because it was colored orange rather than actually being yellow. Now they instead are bankrupt. An article by Elizabeth Napolitano at CBS News on July 31, 2023 is titled Yellow is shutting down after 99 years. Here’s what happened.

 

An image of the Big Boy statue came from Wikimedia Commons.

 


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