The role of signposts in public speaking

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There is a brief article by Diane Windingland on pages 28 and 29 in the November 2020 issue of Toastmaster magazine titled Ditch the Notecards. She says:

 

“….Transitions bridge the gap between concepts, helping your speech flow smoothly from one part to the next. A transition also can be a simple signpost such as ‘first…second…third.’ Better signposting echoes previous material in your speech. So, instead of just saying, ‘Second…” it is better to say, ‘The second reason is…’ “

 

Another article by John Zimmer at Manner of Speaking on April 16, 2025 titled Signpost Your Presentation adds:

 

“Immediately after hooking your audience’s attention with a strong opening – something about which I have written in the past – tell them where you are going with the speech or presentation.

 

It is not hard to do. In fact, your signpost need only be one or two sentences.”

 

A third 5-page pdf article from the Sam M. Walton College of Business at the University of Arkansas titled Outlining Your Speech further explains that:

 

“The transition from the body of the speech to the conclusion requires a signpost, or a signal, to indicate to the audience that the speech is ending. The signpost is important, and must be clear without being cliché, so try to avoid overused phrases such as ‘In conclusion’ to signal the end of your speech.”

 

A fourth article by Antoni Lacinai on July 5, 2023 titled Signposts in Speech | A Comprehensive Guide describes how there are three types of signposts: transition, enumeration, and summary.

 

A fifth detailed article at SlideModel.com on February 16, 2026 titled Presentation Techniques You Didn’t Know Existed (Until Now) describes how:

 

“….Signposting is the practice of guiding the audience’s attention by indicating where the presentation is headed and why each segment matters. Most presentations fail not because the content is weak but because listeners cannot map new information on what came before. Signposting solves this by creating orientation points throughout the session.   

 

Effective signposting uses short verbal cues rather than long explanations. Phrases like ‘Now that we’ve established the context’ or ‘This leads us to the next factor’ serve as transitions that mentally prepare the audience. These cues reduce uncertainty; they signal continuity and prevent listeners from wondering whether the topic has shifted or expanded without warning.

 

The strength of signposting lies in its subtlety. When overused, it becomes repetitive. When used sparingly, it reinforces logical order. Signposting is particularly important in technical presentations, financial reviews, and educational settings where concepts build upon one another. It also supports oral presentation techniques in practice: clear speech is not only about pronunciation but also about keeping listeners oriented.”

 

There is a 1-1/2 minute YouTube video at T. J. Walker Success on March 14, 2019 titled What is a signpost in public speaking? A second ten-minute video from Patricia Jenkinson on June 23, 2016 is titled Signposting: Making It Easy for your Audience to Follow Your Speech.