A week ago Nick Skellon put on the
Public Speaking group at
LinkedIn
a story titled
The Unfortunate General Mack which
he had told on his
Whole-Brain Presenting web site along with
a YouTube video. Nick said:
“This
story could be used to open a presentation that has to do with attention to
detail. Let's say you have a new product launch and your account managers are
preparing their presentations before visitng (sic) their major customers to
tell them about it. You want to make sure that all the bases are covered, that
every t has been crossed and every i dotted, that no sill (sic) mistakes have
been made ...”
His main
point is Austrian and Russian armies had planned to meet on October 20, 1805 to
outnumber and confront Napoleon’s French army. The Austrians used the newer
Gregorian calendar, but the Russians still used the older Julian calendar,
which lagged by 12 days. The Russians didn’t show up until November 1st! Instead
of outnumbering Napoleon’s forces General Mack’s Austrians were outnumbered,
and rather than glory he won historical infamy.
On that video Nick took about eight minutes to tell the
story. For me it was so ancient as to be completely irrelevant. His story
failed the What’s In It For Me (WIIFM) test. It would be much better to talk
about a contemporary problem we can have with different time zones. Neglecting
them can lead a speaker to have a worst moment.
Suppose we were told we will be speaking in Ontario, Oregon
at 2:00 PM. We might incorrectly assume that city is on Pacific Time since
almost all of that state is. But Ontario is in the exceptional southeastern
Malheur
County which instead mostly is on Mountain Time. Economically it’s part of the
Treasure Valley and goes along with nearby Boise, Idaho. When we show up at
2:00 PM Pacific Time it will really be 3:00 PM Mountain Time. As shown above, we
came an hour late – which is completely unacceptable. Oops!
Another exception further south is the small city of
West Wendover,
Nevada. It was moved out of the Pacific Time zone because of strong economic
ties between it and the neighboring state of Utah (on Mountain Time). West
Wendover is best known for its casinos, and is the subject of a Lewis Black
comedy routine containing very rude language.
As is shown above on a map, the majority of U.S. states
(about thirty) are on a single time zone, but the others are split between two
of them – typically divided east and west. But instead Idaho is split
north-south. The north is on Pacific Time to match with adjacent eastern
Washington, while the south is on Mountain Time to match our other neighbors
Montana, Wyoming, and Utah.
Another problem occurred when some areas like Indiana did
not consistently observe
Daylight Saving Time. (In Europe that shift is instead
called Summer Time). Back when I worked in Columbus, Ohio (late 1980s to mid
1990s) I quickly learned to ask on the telephone before planning a meeting in
Indiana, and make sure if their time matched ours or not.
Nick is in the United Kingdom, which instead all is on a
single time zone. But as soon as you need to cross the channel to France you may
have the same problem, as shown above in a map.
Yet another potential problem occurs when Daylight Savings Time
starts in spring. Your smartphone or laptop computer will automatically move
forward. But if you are staying in a hotel, the cheap ‘dumb’ clock in your room
(or your wristwatch) won’t readjust itself.
Back on March 16, 2015 I also had
blogged about What time is it where you will be giving your speech?
Images of time zone maps for
the U.S. and
Europe came from
Wikimedia Commons.