Showing posts with label rhetoric. Show all posts
Showing posts with label rhetoric. Show all posts

Wednesday, June 11, 2025

Kairos is a Greek word about timing that speechwriters should know

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I recently ran across an article by David Murray at Pro Rhetoric on May 25, 2023 titled “The Lehrman Landing” – and Other Jargon Speechwriters Should Use Constantly. One term is Kairos:

 

Kairos: Often forgotten as an element as important as logos, pathos and ethos, Kairos refers to the timeliness of an argument, or more broadly to the ‘moment’ in which any communication occurs. The Gettysburg Address would not have gone over big at a supermarket opening in 1975.”

 

There is another article by Jennifer Calonia at Grammarly on February 1, 2024 titled What is Kairos: History, Definition, and Examples. And there is a web page by Gideon O. Burton at

Silva Rhetoricae on Kairos. Also John Zimmer at Manner of Speaking on July 27, 2022 has an article titled Kairos: The foundation of rhetoric that explains:

 

“The ancient Greeks had two words for ‘time’. The first was ‘chronos’ (χρόνος), which referred to chronological time. Words like ‘chronological’ and ‘chronology’ come from chronos. The second was ‘kairos’ (καιρός), which means the right moment or opportunity. It is this second meaning which is of supreme importance when it comes to public speaking.”

 

The clock was adapted from an image at OpenClipArt.

 

 

Wednesday, November 13, 2024

You do not really know the Gettysburg Address


 

 

 

 

 

 

A blog post by David Murray at Writing Boots on October 31, 2024 titled You Don’t Know the Gettysburg Address begins:

“The Gettysburg Address was not a ceremonial speech, inevitably bound for a marble wall. It was a strategy speech, designed to ‘convince a very skeptical public in the north that they should keep dying’ despite their doubts about a cause ‘that they didn’t particularly believe in,’ says legendary University of Chicago writing professor Larry McEnerney.”

 

There is a YouTube video of professor Larry McEnerney’s excellent lecture at the World Conference of the Professional Speechwriters Association titled The Gettysburg Address, as You’ve Never Considered It Before. It is an hour and fifteen minutes long – and well worth watching for learning about that great speech. If you can’t spare all that time right now, I suggest you watch the last fifteen minutes which I have bookmarked here.  

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

At 35 minutes he talks about Lincoln’s use of coherence as shown above – going more specific: continent, nation, battlefield, portion, resting place.

 


 

 

 

 

 

 

 

 

 

 

At an hour and eight minutes he discusses how dedicate yourself (the call to action) solves three problems.

 

The plaque of the address text came from here at Wikimedia Commons.  

 


Wednesday, June 12, 2024

An excellent quotation about teaching rhetoric by Erasmus - from the Book of Quotations on Rhetoric by Thomas J. Kinney


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Via a Google search I found a 121-page pdf Book of Quotations on Rhetoric by Thomas J. Kinney (from a web page at the University of Arizona). There is an excellent one on page 29 coming from the famous philosopher Desiderius Erasmus Roterodamus (1466 to 1536):

 

“Let’s not ignore the teaching of rhetoric, for it helps us greatly in finding out, arranging, and managing arguments, and in avoiding things that are irrelevant to or hinder our case.”

 

A painting of Erasmus by Hans Holbein was modified from an image at Wikimedia Commons.

 


Sunday, June 9, 2024

The Toulmin Scheme is another useful rhetorical tool


 

 

 

 

 

 

 

 

 

 

 

At the new books shelves of my friendly local public library I recently found the 2024 book by Robin Reames titled The Ancient Art of Thinking for Yourself: The power of rhetoric in polarized times. I have been skimming through it. Titles for five of her six chapters include classical names. They are followed by a Conclusion chapter and a detailed educational one on How to Think Rhetorically. In my previous post on June 8, 2024, I blogged about how The Pentad from Kenneth Burke is a rhetorical tool for sorting out stories people tell.

 

Her Chapter 4 is titled Deep Ideology: What’s Buried in Alcibiades’s Words. Starting with a paragraph at the bottom of page 139 she says:

 

“The fact that we don’t much use formal logical methods when we make arguments doesn’t necessarily mean that we’re being illogical. It just means that our arguments don’t come in strictly logical packaging. Quite often they come in quasi-logical packaging. There is often a hidden quasi-logical structure to the arguments that people make every day, or so the twentieth-century logician Stephen Toulmin, an important figure in the New Rhetoric movement, believed. The Uses of Argument by Toulmin was one of several books published in 1958 by New Rhetoric thinkers like Hannah Arendt, Kenneth Burke, Chaim Perelman, and Lucie Olbrechts-Tyteca. In that postwar era, these thinkers were determined to redouble their efforts in recovering reasoned debate, speech, persuasion, and argumentation. Toulmin developed his model of argumentation, now known as the Toulmin scheme, to expose the common underlying structure of everyday arguments.

 

In many ways, Toulmin was simply trying to bring the study of logic back to its Aristotelian roots, since Aristotle himself aimed to provide a method that could expose how actual reasoning occurs. Like Aristotle in postwar Athens and other luminaries of the New Rhetoric in postwar Europe and America, Toulmin didn’t want logic to be a merely academic activity, cut off from the real work of human argumentation and understanding. Instead, he wanted to show how people make actual arguments in everyday discourse, and how understanding this might raise the bar of rational discussion. In everyday arguments, people respond to perceived problems and make claims about what ought to happen, guided by a sense of what is possible. They defend their claims against challengers, both real and hypothetical.”

   

There is an article at Purdue University’s Purdue Online Writing Lab [OWL] titled Toulmin Argument which succinctly explains:

 

“Developed by philosopher Stephen E. Toulmin, the Toulmin method is a style of argumentation that breaks arguments down into six component parts: claim, grounds, warrant, qualifier, rebuttal, and backing. In Toulmin’s method, every argument begins with three fundamental parts: the claim, the grounds, and the warrant.

 

A claim is the assertion that authors would like to prove to their audience. It is, in other words, the main argument.

 

The grounds [data] of an argument are the evidence and facts that help support the claim.

 

Finally, the warrant, which is either implied or stated explicitly, is the assumption that links the grounds to the claim. ….

 

Backing refers to any additional support of the warrant. In many cases, the warrant is implied, and therefore the backing provides support for the warrant by giving a specific example that justifies the warrant.

 

The qualifier shows that a claim may not be true in all circumstances. Words like ‘presumably,’ ‘some,’ and ‘many’ help your audience understand that you know there are instances where your claim may not be correct.

 

The rebuttal is an acknowledgement of another valid view of the situation.”  

 

 


 

 

 

 

 

 

 

 

 

 

 

In her educational chapter on How to Think Rhetorically Robin has a section starting on page 245 titled Let’s Think Rhetorically: The Toulmin Scheme. A simple, graphical Harry Potter example is shown above.

 

Her discussion starting in the first new paragraph on page 248 says:

 

“You can think more rhetorically using the Toulmin scheme by choosing any argument from a public debate that interests you and breaking it down into Toulmin’s five [sic] components. And you can even use the blank template on the following page as a guide). The following questions will get you started. Once you get going, the process can be eye-opening.

 

Start with the data. Why? It’s typically the easiest to spot People rarely advance a claim without citing some statistic, fact, figure, or concrete reality.

 

Ask yourself, What claim is this data supporting?

 

Identify the backing. What basic rule, law, principle, or precept is the warrant based on? You can sometimes get at the backing by asking what field that type of argument would be found in (law, science, aesthetics, etc.).

 

Look for qualifiers and rebuttals. Or imagine what kinds of qualifiers and rebuttals would be appropriate, given the relationship between the backing and the claim. If a person makes an unqualified argument, or if he can see no case where his argument does not apply, then this can show us why it feels as though there is no room for discussion.”

 

There is a very detailed 2024 CSU Writing Guide by Laurel Nesbit titled Using the Toulmin Method which you can download as a thirty-page pdf.

 


Saturday, June 8, 2024

The Pentad from Kenneth Burke is a rhetorical tool for sorting out stories people tell


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On the new books shelves of my friendly local public library I found the 2024 book by Robin Reames titled The Ancient Art of Thinking for Yourself: The power of rhetoric in polarized times. I have been skimming through it. Titles for five of her six chapters include classical names: Gorgias, Protagoras, Alcibiades, Callias, and Aspasia. They are followed by a Conclusion chapter and a detailed educational one on How to Think Rhetorically.

 

Chapter 3 is titled How Rhetoric Shapes Reality: Protagoras on What Language Can Do. A section starting on page 83 is titled Tell Me a Story, and it begins with the following paragraph:

 

“In the aftermath of the Second World War, a rhetorical critic named Kenneth Burke made the case for analyzing the stories people tell in order to understand how they package reality. He believed that a careful analysis of Hitler’s rhetoric – indeed, any rhetoric – might have prevented his disastrous rise to power. Burke’s five-part method for analyzing stories (which he called ‘the pentad’) was his attempt to examine ‘the basic stratagems which people employ, in endless variations, and consciously or unconsciously, for the outwitting or cajoling of one another.’ If we could recognize those stories as stories, Burke thought, we’d be less easily outwitted and cajoled.”

 

There is a good brief discussion by John R. Edlund in an article at Teaching Text Rhetorically on September 29, 2018 titled Using Kenneth Burke’s Pentad. The Wikipedia article is titled Dramatistic pentad. And there is yet another article by Gregory Kuper at LinkedIn Pulse on January 22, 2021 titled Dramatism: A Communication Theory That Can Be Utilized By Organizations To Better Understand Persuasion.

 

In her educational chapter on How to Think Rhetorically Robin has a section starting on on page 241 titled Let’s Think Rhetorically: The Pentad. Her discussion of those terms is:

 

Act

The act is dramatic action that the discourse describes as taking place. What terms refer to the action? What does the speaker or rhetor claim is happening in the world? What actions, behaviors, events, or occurrences does the discourse describe?....

 

Scene

The scene is the context that contains the act. Typically, people describe scenes in ways that set a tone for the action they contain. For example, ‘a dark and stormy night’ sets a tone of ominous foreboding; ‘a bright and sunny morning’ sets an optimistic and cheery tone. ….

 

Agent (aka the main characters)

The agent is the term that refers to the person or persons performing the main action. The agent is the central figure who is playing some role in a scene. While a piece of discourse may describe many different people or groups, typically the main section will center around one person or group of people who is the main actor. ….

 

Agency (aka the props)

The agency refers to the tool, instrument, or means that the agent uses to perform the action. In the same way that a carpenter uses tools to build furniture or a chef uses pots and pans to prepare a meal, the agency is the term or terms that refer to the tools or instruments that the main agent uses in the scene. ….

 

Purpose

Why is the agent doing what he is doing? What is the reason or goal for the act? The answers to these questions indicate the purpose. The purpose encompasses the values, aims, objectives, and intentions that guide the agent and compel her to perform the act.

 

There is a good brief Harry Potter based example of using the Pentad in a four-minute YouTube video by Bethany Alley titled Kenneth Burke’s Dramatic Pentad. The act is making a potion. The scene is the potions classroom at Hogwarts. The agent is Hermione Granger, a Hogwarts student. The agency is those supplies and ingredients used to make the potion. The purpose just was to complete a class assignment.  

 

There is a long, detailed example of the Pentad in an article by R. Chase Dunn in Kaleidoscope, on pages 73 to 89 in 2018, titled “The Future is in Good Hands”: A Pentadic Analysis of President Barack Obama’s Farewell Address.

  


Tuesday, June 4, 2024

There is an excellent web site with a Forest of Rhetoric from Gideon O. Burton at Brigham Young University


 

 

 

 

 

 

 

 

 

 

 

 

 

 

The web site is called Silva Rhetoricae (The Forest of Rhetoric) and it was updated in 2016. Another page titled Trees has the following divisions:

 

What is Rhetoric? Content/Form

Encompassing Terms: Kairos, Audience, Decorum

Persuasive Appeals: Logos, Pathos, Ethos

“Branches” of Oratory: Judicial, Deliberative, Epideictic

Canons of Rhetoric: Invention, Arrangement, Style, Memory, Delivery

Rhetorical Ability

Rhetorical Pedagogy: Rhetorical Analysis, Imitation, Rhetorical Exercises: Progymnasmata, Declamation

Categories of Change

 

I found a reference to it on page 296 at the back of Sam Leith’s 2012 book Words Like Loaded Pistols: Rhetoric from Aristotle to Obama. At Wikipedia you also can find a page with a Glossary of Rhetorical Terms.

 

The forest image was adapted from this one at Openclipart.

 


Thursday, May 23, 2024

What rhetorical devices are in your toolbox?

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My previous post on May 22, 2024 titled Being siloed is a problem for communication referred to an article in the October 2019 issue of Toastmaster magazine by Beth Black on pages 22 to 25 titled The Crafting of Eloquence and subtitled How rhetorical and literary devices turn basic communication into soaring works of art. She mentioned tmesis, hendiadys, and anaphora. There is another brief article by Bill Brown on page 15 of the November 2017 issue of Toastmaster magazine titled Say it with Flair. He mentions seven rhetorical devices: anaphora, alliteration, metaphor, simile, hyperbole, antithesis, and triad (trichotomy).

 

There is another recent article by Jacob Lee at CustomWritings.com on November 2, 2023 titled 10 Highly Popular and Extra Powerful Rhetorical Devices for Speeches in College. Still another article at Thesaurus.com on January 30, 2023 is titled The Top 41 Rhetorical Devices That Will Make Your Words Memorable.

 


 

 

 

 

 

 

 

 

 

And there is an eight-page pdf article titled Rhetorical Devices in Public Speaking with 32 of them, as shown above.

 

The image of Joe Kachler and his toolbox came from the Library of Congress.

 


Wednesday, May 22, 2024

Being siloed is a problem for communication

 


 

 

 

 

 

 

 

 

 

 

 

On May 15th I blogged about My workshop presentation at the 2024 District 15 Toastmasters Conference on May 18, 2024 about Creating or Finding Great Table Topics Questions. I discussed questions on story prompts from a book which I previously blogged about on May 27, 2022 in a post titled Sixteen ideas for Table Topics speeches from The Moth. The Moth has both live storytelling events and a Radio Hour. But when I asked my audience of about forty if they had heard of that organization no one said yes.

 

The Merriam-Webster dictionary defines siloed as:

 

“kept in isolation in a way that hinders communication and cooperation”

 

As shown above, communication includes public speaking, storytelling, and rhetoric. This blog has lots of coverage of storytelling (159 articles) but little in general about rhetoric (4 articles).   

  

The April 2024 issue of Toastmaster magazine has a cover story article by Caren S. Neile on pages 14 to 17 titled Bring Your Speech to Life with a Story. And the October 2019 issue has another article by Beth Black on pages 22 to 25 titled The Crafting of Eloquence and subtitled How rhetorical and literary devices turn basic communication into soaring works of art.

 

The image with siloes was adapted from this drawing from Pearson Scott Foresman at Wikimedia Commons.

 


Sunday, May 22, 2022

You’ve got hendiadys, and you’re going to die.

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although it sounds like a terminal avian disease, hendiadys just is a rhetorical term which the Merriam-Webster dictionary defines as:

 

“the expression of an idea by the use of usually two independent words connected by and (such as nice and warm) instead of the usual combination of independent word and its modifier (such as nicely warm).”

 

A Glossary and Terminology Bank at BusinessBalls derisively describes it as:

 

“a sort of tautology which for dramatic effect or emphasis expresses two aspects or points separately rather than by (more obviously and efficiently) combining them, for example: ‘The rain and wet fell incessantly...’ "

 

Of course, it has a page at Wikipedia. (Dr.) Jim Anderson has an article mentioning it at The Accidental Communicator on May 25, 2021 titled Using rhetorical devices to make a speech better. Beth Black also mentions it in her article titled The Crafting of Eloquence on pages 22 to 25 in the October 2019 issue of Toastmaster magazine.

 

There is a 22-page discussion by Elizabeth Fajans and Mary R. Falk at Legal Communication & Rhetoric on October 2020 in an article titled Hendiadys in the Language of the Law.

 

Hendiadys is a combination of two words; hendiatris (also in Wikipedia) of three.

 

The image of Peter Olch pointing at a page is via Images from the History of Medicine.

 


Monday, December 14, 2015

The joy of metaphor















When we say that A is B, we can use a metaphor either to make the strange familiar or the familiar strange. In his Manner of Speaking blog last year John Zimmer had an excellent post on Rhetorical Devices: Metaphor.



I found a wonderful TED Ed video by poet Jane Hirshfield about The art of the metaphor. There also is a longer Metaphorically Speaking TED talk by James Geary. Mr. Geary mentions that we use six metaphors a minute.




















An article titled Clean Sources: Six Metaphors a Minute? by Paul Tosey discusses where that number six came from, and adds some more detail - that only about a third of metaphors are live. So, look for the diamonds and avoid the stones.

The image of diamonds came from Wikimedia Commons. The caption was adapted from an article by David Brooks titled Want a Better Speech? Start with Better Parts, in which he had quoted Hans Lillejord: “Some words are diamonds; some words are stones.”

Friday, March 28, 2014

Learning to Recognize Fallacies and Bad Arguments
























When you write a speech, you should avoid logical fallacies and other bad arguments. Wikipedia has a page with a long List of Fallacies. Also, last January I blogged about An Infographic Showing Rhetorical Fallacies.

Recently online I found An Illustrated Book of Bad Arguments by Ali Almossawi, which has amusing cartoons about this serious topic.

Five bad arguments came up before the last presidential election, as was discussed by Scott Neuman in A Guide to Spotting Pretzel Logic on the Campaign Trail. Both Barack Obama and Mitt Romney graduated from the Harvard Law School, so their campaigns also should have known better.




















In March 2008 Paul Graham posted an essay on How to Disagree that listed a hierarchy which was linked to by the CreateDebate blog and illustrated  with a pyramid, as shown above.

The image of two arguing men was derived from an old Federal Art Project poster about More Courtesy

Thursday, January 10, 2013

An infographic showing rhetorical fallacies, and a commercial for skepticism

Yesterday on her Tweak Your Slides blog Chiara Ojeda posted about Infographic Candy: David McCandless’s Rhetological Fallacies. That wonderful infographic on rhetoric from Information is Beautiful is divided into six sections covering: Appeals to the Mind, Appeals to Emotions, Faulty Deduction, Garbled Cause & Effect, Manipulating Content, and On the Attack.

The very first entry under Appeal to the Mind discusses appealing to anonymous authority. That reminded me of the following phony but hilarious video advertisement for Skepticism® from Shut Up Infinity.



One of the items discussed in their handy Phrase Book is:

“When you say ‘studies have shown’, could you please specify which ones.”