Friday, September 5, 2025

How to construct and deliver an elevator pitch


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An elevator pitch is a brief marketing speech that provides a synopsis of who you are and what you do. There is an excellent specialized article by Leslie A. Caromile et al. at the BMC Proceedings on November 26, 2024 titled How to construct and deliver an elevator pitch: a formula for the research scientist. It has links to the following six figures:

 

Purpose of elevator speech [Figure 1]

Analyze your audience [Figure 2]

Context of elevator speech [Figure 3]

Developing a scientific elevator speech [Figure 4]

Major components [Figure 5]

Example [Figure 6]

 

A blog post at Northeastern University Online MBA on September 9, 2024 is titled 7 Essential Tips for Crafting a Winning Elevator Pitch. They are:

 

Identify your goal

Understand your audience

Keep it concise and clear

Tell a story

End strong

Practice and refine

Be confident

 

There also is another post at the UMass Amherst Iconnect blog on September 20, 2024 titled How to Give a Great Elevator Speech (With Examples) which has the following sections:

 

How to Write an Elevator Pitch

Who are you?

What do do?

What’s unique about you?

Call to action (or What’s your ask?)

Something memorable

 

Finally, there is an undated three-page pdf article from the Princeton University Center for Career Development titled What is an elevator pitch and why do I need one?

 

The elevator door image was adapted from Wikimedia Commons.

 

 

No comments: