Friday, May 20, 2011
How one e-Book is marketed
When I Googled the phrase “public speaking” ten days ago, the 10th item on the results list was an e-Book on Surviving Speaking Disasters, written by Martin Ng. (If you click on the preceding link, a box pops up and then you have to click on OK to leave the page).
The ad copy says that it normally sells for $97, but it’s on special for only $47 including three more bonus e-Books (valued at $241). There was a line marked UPDATE indicating that only 63 copies were left, both ten days ago and today.
Then I looked around on the web site (using Google) and found his affiliate information indicating that you could earn a commission of $21.25 for each regular sale. There also are four Signatures, two Sample Emails, two Sample Ezines, and two Blog Reviews, etc.
Last month Nick Morgan told a wonderful story about how not rehearsing can lead to a disaster.