Today’s issue of the Northern Star mentioned a survey done for a new deodorant (Nivea Stress Protect). They ranked five situations which caused people to break out in a sweat. As is shown above in a bar chart (click for a larger version) public speaking (52%) came first, closely followed by job interviews (50%), and then the threesome of important meetings (31%), being late due to traffic (28%), and first dates (26%).
Nivea has 30-second TV commercials with women in Greece and Portugal. There also are a 3-minute Mexico City Superstar Taxi Test, a long humorous Nivea UK version about first date disasters, and even a clinical one incorporating research with the Trier Social Stress Test.
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