Thursday, November 12, 2015
How is a story like a can of beans? It also has a Best By Date.
Sometimes it is easy to tell when a story is past the Best By Date. A brief article by Natalie Walters at Business Insider on November 2nd is titled 11 tips to stop saying ‘um’ forever. It repeated an infographic, but opens with the Startling Statistic that:
“Public speaking is the No. 1 phobia in America, according to The Chapman University Survey on American Fears.”
She linked to a Washington Post article from October 30, 2014 about last year’s survey. But this year’s survey came out on October 13, 2015, and it ranked public speaking at 26th not 1st - which is a lot less startling.
Other times a story is past the Best By Date because it simply has become a tired cliche. Last Halloween Rich Hopkins discussed that problem when he made Another Visit to Speak & Deliver’s Story Graveyard.