Saturday, June 4, 2016

How to Communicate - Bloomberg Businessweek on the Takata Airbag Inflator Recall

On April 14th I blogged about the huge Takata airbag inflator recall in a post titled How not to communicate - Honda told me my car is literally da bomb.

On June 2nd Bloomberg Businessweek posted a magazine article about this mess titled Sixty Million Car Bombs: Inside Takata’s Air Bag Crisis. That article is the cover story and it appears on pages 38 to 43 of the June 6th printed magazine.

It is an excellent example of how a business magazine can deliver in-depth coverage on a topic beyond what can be found in newspaper articles. When you research a topic for a speech, don’t forget to check magazine databases at your friendly local public library. 

The bomb image came from Openclipart.

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