Tuesday, May 29, 2018

‘Et al.’ is a pedantic Latin phrase that doesn’t ever belong in the title of a blog post or a speech

‘Et al’ just is Latin jargon that doesn’t belong in the title of a blog post or a speech. It merely means ‘and others.’ That phrase belongs in a list of references at the end of a scholarly magazine article – where an article has more than three authors, so listing them all would be clumsy.  

But in posts at her Speechwriter-Ghostwriter blog Jane Genova has used it seven times just this year. They were:
May 27, 2018The psychotherapy brand – David W. Harder, et al.

May 2, 2018:  Kathleen Huebner, et al. – No, I do not wish you well

April 17, 2018The law, according to Jones Day, et al.

April 13, 2018Tronc layoff – Why writers, et al., have such tough time exiting comfort zone

March 28, 2018:  Thanh Cong Phan, et al. – perhaps they just wanted to be a “somebody”

February 27, 2018Alexa, et al. – voice tech eliminating traditional brands, consumer choice

February 3, 2018Unlike iGen, our tribe HAD TO meet up in-person – Charlotte Toal, M. Lynn Rickert, et al.

Every week I look at Speaking Pro Central, so I saw her latest post with it on their list of Trending Articles. It’s practically a tidal wave of pomposity!

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