They can learn from articles published in the Toastmaster magazine. Also they can learn from what other Districts have been doing – via the Golden Knowledge Base. For the Division A Toastmasters Leadership Institute on June 29, 2019 I prepared a handout about Toastmaster magazine articles and Districts for the training sessions on both Vice President of Public Relations (VPPR) and Vice President of Membership (VPM).
Toastmaster magazine has a web archive of issues from 2012
to 2019 (and a separate Gallery for even older ones). For each issue there are
links to individual articles in the web version (back to June 2016), and for a
.pdf file of that issue. Here are dates, page numbers, titles, and links for some
relevant articles.
Articles about Membership and Marketing
2019 05 P14 Build the club you
want Link
2018 03 P16 Membership
Retention: is your bucket leaking? Link
2017 07 P16 Stir Up Excitement
with an Open House or Demo Meeting Link
2017 04 P17 How to resuscitate a
struggling club Link
2016 10 P20 A roadmap for club
growth Link
2015 09 P2 What do prospective
club members want to know?
2015 08 P12 A ‘top notch
turnaround
2012 01 P20 Building club
membership
Articles about Public Relations
2019 04 P16 In public relations,
persistence pays Link
2019 01 P7 Quick Tips: create a
quality video Link
2018 11 P7 Did you know? Get the
word out with good pr Link
2018 02 16 Spread the word: grow
your club Link
2017 04 P14 When bad things
happen to good clubs Link
2015 08 P14 Social media tips for your club
2015 08 P16 The power behind proper branding
2015 08 Putting the ‘PR’ in professional
2013 10 P12 Getting the message out
2011 01 P28 Stand out with video
Lark Doley is the 2018-29 president of Toastmasters
International. She has a personal web site
containing the Golden Knowledge Base
described as follows:
“Toastmasters Districts around
the world have some AMAZING documents on their websites that can be used as
resources to start, build, and strengthen clubs and their members. The
Knowledge Base pages on this website have collected hundreds of these documents
in one place sorted by category for you to use.”
The Base has pages there about
Club Building, Club Coach, Club Meetings, Club Officers, Conference, District
Officers, Education, Fliers, Membership Building, Membership Retention,
Mentoring, Public Relations, Speech Contests, and Youth Programs.
I found a few mistakes there so
far. In her page on Membership Building there is a line titled D28_Hundreds of
Membership Building Ideas_ with an incorrect link instead to a pptx file on
Executive Leadership Panels. I looked around and found the correct link to a
wonderful eight-page .pdf file with 236 ideas. In her page on Fliers there are
links to D49_purple-pill dot doc and D72_Pill vsn 1_Dale Hartle. But pills are
forbidden - page 44 of the Toastmasters Brand Manual says:
“Images that should never be
used alongside the Toastmasters brand:
Animals, landscape, children,
food and appliances (this includes toast and toasters), MEDICINE (my
capitalization), cartoons, architecture, other images or designs.”
I blogged about the Woodrow
Wilson quotation back in June 2017. The image of a brain was adapted from one
by TilmannR at Wikimedia Commons.
1 comment:
Just to let you know, the issues on Lark's website have been corrected. Thanks for letting us know!
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