There are multiple reasons why people still listen to radio. One is to hear local news and weather on the hour. Another is as a jukebox for background music (country, rock, contemporary, classical, etc.).
On January 19, 2021 there is an article by Michael Deeds at the Idaho Statesman titled Welcome to modern Boise, where an AM radio station is No. 1 in the market. As shown above in a bar chart for Fall 2020, the news-talk station KBOI 670 was number one with a 7.8 market share. Country station 101.9 The Bull (KQBL) was number two with a share of 6.9. 107.9 Lite FM was third with a share of 4.9. 96.1 Bob variety hits was fourth with a share of 4.7. Just behind it at number five, there is a tie for a 4.6 share between two other news talk stations – 580 KIDO AM and 91.5 Boise State Public Radio.
In a blog post on November 30, 2020 titled Overstepping your authority I showed ratings for Spring 2020, when KBOI was number two with a share of 6.5. Another blog post on August 12, 2019 titled Which radio stations are people in Boise listening to? showed that for Spring 2019 KBOI also was number one but with a share of 5.4. In Spring 2020 The Bull was number one with a share of 8.7, and for Spring 2019 it was tied for number two with a share of 4.5.
Bar charts for Spring 2020 and Fall 2019 are shown above.
The bar charts identify the format for each of those stations. Adding them up for Fall 2020, as shown above in yet another bar chart, the most common specific format is news/talk (17.0), followed by adult contemporary (12.5), country (11.9), rock (11.1) hits (10.9), and contemporary hits (6.2). More broadly contemporary (we put the con in temporary) just is an overblown synonym for modern, which can cover a grand total of 22.5.
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