Recently I was reading Bob Goff’s 2022 book, Undistracted:
Capture Your Purpose. Rediscover Your Joy. The fourth paragraph in his fourth
chapter (The Happiness of Pursuit) begins:
“How many decisions would you guess you make in a typical
day? A dozen? One hundred? Does one thousand sound a little closer? Get this.
Each of us makes about 35,000 decisions every day. More if you spend an hour in
a candy store. Some decisions are mundane, and some are major.”
I looked in the back of the book at his Notes section, but
didn’t find a reference for that claim. But it is a relatively large (or even
absurd) number. Consider that a day is 60 x 60 x 24 = 86,400 seconds – so 35,000
converts to one decision in every 2.469 seconds (or 24.3 per minute). The Wikipedia
article on respiratory rate says for an adult at rest it is 12 to 15 breaths
per minute. That equates to one breath every five or four seconds. For the
slower respiration rate, we would have to make slightly more than two decisions
for every breath we take.
I also found an article by Eva M. Krockow at Pychology Today
on September 27, 2018 titled How many decisions do we make each day? She linked to
another article by Joel Hoomans at The Leading Edge on March 20, 2015 titled 35,000
Decisions: The great choices of strategic leaders. He said that:
“Various internet sources estimate
that an adult makes about 35,000 remotely conscious decisions each day [in contrast
a child makes about 3,000] (Sahakian & Labuzetta, 2013). This number
may sound absurd, but in fact, we make 226.7 decisions each day on just food
alone according to researchers at Cornell University (Wansink and Sobal, 2007).”
But Brian Wansink is not generally regarded
as a very credible source. The Wikipedia article about him notes that as
of 2020 Wansink had 18 of his research papers retracted (one twice). That
article by Brian Wansink and Jeffrey Sobal at Environment and Behavior (January
2007 Vol 39 No. 1) titled Mindless Eating: The 200 Daily Food Decisions We
Overlook was not retracted though.