There is an interesting article by Carmine Gallo at Inc. on December 21, 2024 titled What Taylor Swift’s staggering tour numbers teach us about presenting data. He says:
“As you’ve probably heard, Taylor Swift has ended her two-year Eras Tour. Swift’s camp sent the final numbers to the New York Times, and the statistics are staggering: 149 shows over 21 months in 19 countries drew 10 million fans and generated just over $2 billion in ticket sales.”
And he notes that when compared with the previous biggest rock tour by Coldplay ($945 million) the Eras tour was more than twice as large. The AFL-CIO has a web page about the Highest paid CEOs 2023. At number one was Jon Winkelried of TPG who made $198.7 million – roughly a tenth of what the Eras tour earned.
Carmine makes another comparison:
“Swift’s longest engagement was a Wembley Stadium, where, over eight nights, she played for 750,000 people [an average of 93,750 per night]. That’s about the number of people who live in Seattle.”
There is another article by Emma Keates at AVCLUB on December 9, 2024 titled Taylor Swift ends her Eras Tour era with $2 billion in earnings with more detailed numbers – a total of 10,168,008 attendees over 149 shows. That means each seat went for an average of $204. And over the whole tour there was an average of 68,242 people at each show.
What is in it for me? The planet has a population of about 8.2 billion people, so we each paid Taylor an average of $0.24 – not quite a quarter. But to get a ticket ($204) those other folks paid 850 times more.
Back on July 12, 2016 I blogged about How to make statistics understandable.
Images of a quarter and a stack of dollars came from Openclipart.
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