Sunday, May 23, 2010

Speechwriting advice US citizens already have paid for

If you want to learn how to write a speech, then you probably should read Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication which is Congressional Research Service Report #98-170. This report originally was written in 1998 by Thomas H. Neale, and then updated in 2007 with help from Dana Ely. It is a 26 page document that you can find here.

Congressional Research Service is the “think tank” for the U.S. Congress. This research arm of the Library of Congress has a budget of roughly $100 million per year.

The summary of this report is a good introduction to speech writing. It says that:

“The frequent delivery of public remarks by Senators and Representatives is an important element of their roles as community leaders, spokespersons, and freely elected legislators. Congressional staff are often called on to help prepare draft remarks for such purposes.

Writing for the spoken word is a special discipline; it requires that congressional speechwriters’ products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct, and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence, and balance are available to, and should be used by, the speechwriter.

It is important for speechwriters to analyze audiences according to factors such as age; gender; culture; profession; size of audience; political affiliation, if any; and the occasion for, and purpose of, the speech. Most effective speeches do not exceed 20 minutes in length.

After researching a topic, speechwriters should prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body, and a conclusion.

The accepted style of contemporary American public address is natural, direct, low key, casual, and conversational. This puts listeners at ease and promotes a sense of community between audience and speaker.

Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to rules for written language.

Effective delivery can greatly improve a speech. Congressional speechwriters should make every effort to become familiar with the speaking style of the Member for whom they are writing, and adjust their drafts accordingly.

A wide range of speechwriting resources are available for congressional staff from the Congressional Research Service and other sources.”

1 comment:

bravospeeches said...

Here is one great political/persuasion speech - Mayor Bloomberg's Aug. 3 speech on the Ground Zero mosque vote. Here's my take on the techniques Bloomberg and his team employed to make this perhaps his most memorable speech of his tenure: