In a post on his Without Bullshit blog on May 4th Josh Bernoff describes 10 top writing tips and the psychology behind them. They are:
1. Write shorter.
2. Shorten your sentences.
3. Rewrite passive voice.
4. Eliminate weasel words.
5. Replace jargon with clarity.
6. Cite numbers effectively.
7. Use “I," ‘we,” and “you.”
8. Move key insights up.
9. Cite examples.
10. Give us some signposts.
His tips are general, but they apply to writing speeches. Josh even provides a downloadable chart with each Tip, Why it matters, Why you fail, and How to fix.
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