On October 4th, in Manchester, Theresa May spoke for about an hour. She had a coughing fit, drank lots of water, and was handed a throat lozenge by Chancellor of the Exchequer, Philip Hammond. Then she joked I hope you’ll notice the chancellor giving away something for free. Her coughing might have happened to anyone. But other things also went wrong, and were gleefully reported by media.
Frank Langfitt at NPR reported Britain’s Theresa May had to give a major speech. It didn’t go well. James Masters at CNN reported Theresa May’s nightmare speech: a prankster, a lost voice and a stage-set fail. Stephen Castle at the New York Times reported Theresa May, coughing and caught by a prankster, endures a speech to forget.
Both the lectern and backdrop behind her had the slogan BUILDING A COUNTRY THAT WORKS FOR EVERYONE. As shown above, the left and right letters in the bottom line on the backdrop fell off during her speech.
BBC’s Newsnight had a 5-1/2 minute YouTube video with excerpts, and you can also view the whole thing at Orion Prime.
The next day Ragan’s PR Daily had an article titled Fixing speaking disasters on the fly: Lessons from Britain’s PM. So, when you have a day full of worst moments, you can serve as a bad example for others to avoid.
The train wreck image came from a 110-year old Casualty Company of America ad at the Library of Congress.