Hook your audience with a creative opening

On August 18, 2019 there was an article at Forbes by Esther Choy titled What your audience wants most from your presentation. She described three methods for grabbing attention:

"Conflict is the clash of forces or needs going in opposite directions….

Contrast is the juxtaposition of opposite qualities like heavy and light, plentiful and meager or active and apathetic….

Contradiction goes against your audience’s expectations."

The image of goldfishing came from a 1914 Puck cartoon at the Library of Congress.