Wednesday, September 10, 2025

How many members and clubs does Toastmasters International currently have?


 

 

 

 

 

 

 

 

 

On October 3, 2024 I blogged about how In 2024 membership in Toastmasters International finally began to grow again, after having dropped for three years in a row. In August 2025 Toastmasters International released a 26-page CEO Report as a pdf. As shown above (on page 6), from 2024 to 2025 membership dropped slightly again by 7,077 from 272,338 members to 265,261 members. (From 2021 to 2025 membership dropped by 11.6% or 34,945. At the end of 2020 it had hit a peak of 364,212).

 


 

 

 

 

 

 

  

 

 

 

Also, as shown above (on page 8), the number of clubs had dropped from 15,875 in 2021 to 13,833 in 2025. The number for 2025 was just slightly below (13) the 13,846 for 2024. At the end of 2019 it had hit a peak of 16,856.

 


 

 

 

 

 

 

 

 

 

However, as shown above (on page 11), the average number of members in a club rose from 16.5 in 2022 to 17.9 in 2025.  

 


 

 

 

 

 

  

 

 

 

Some demographics are shown on page 19. The most common age group, shown above, is 35 to 44 (22.4%). Only 4% are aged 18 to 24, but 19.7% are over 65.

 


 

 

 

 

 

 

 

 

 

The most common education level, shown above, is a Bachelor’s degree (38.7%). The current status of Toastmasters is relatively stagnant.

 

 

Monday, September 8, 2025

Seven tips on how to write a great speech


 

 

 

 

 

 

 

 

 

 

 

 

There is an excellent short article by Kulamkan Kulasegaram, Douglas Buller, and Cynthis Whitehead in Perspectives on Medical Education on pages 270 to 272 of the July 13, 2017 issue titled Taking presentations seriously: Invoking narrative craft in academic talks. They give the following seven speechwriting tips:

 

1] The act of writing a presentation can yield a clear academic presentation and provide clarity on the topic of presentation.

 

2] Work backwards from key message or conclusion you want the audience to understand at the talk.

 

3] Plot the most efficient and engaging route to this conclusion when writing your presentation. Remove extraneous information that distracts from this conclusion; focus the presentation on the salient points that lead up to your conclusion.

 

4] Each element of the presentation must serve the dual purpose of conveying information and facilitating engagement with the presentation. The effectiveness of conveying information depends on the level of engagement or interaction with the audience.

 

5] Interaction with the audience in a talk means engaging their attention and memory on the concept(s) you wish to convey.

 

6] You can more effectively engage with the audience by designing your talk around instructional design and information processing principles that address the audience members’ capacities for attention and memory.

 

7] Creating presentations is an exercise in creating meaning out of slides, words, and concepts. Revisit your talk once you have completed it and evaluate whether the meaning you want to convey is delivered effectively through the elements of your presentation.

 

The image was adapted from this one at OpenClipArt.

 

 

Sunday, September 7, 2025

Ten simple rules for improving communication among scientists





 

 

 

 

 

 

There is an excellent 14-page article by Carla Bautista et al. in PLoS Computational Biology on June 23, 2022 titled Ten simple rules for improving communication among scientists. It has six authors and 31 references. Those ten rules can be grouped into three areas: Speak, Join, and Assess, as is outlined and shown above [Figure 1]:

 

  1] Know your audience

  2] Use social media

  3] Listen how other scientists present their work

  4] Network with scientists and ask for feedback

  5] Get involved with scientific organizations

  6] Create opportunities to practice public speaking

  7] Organize scientific meetings

  8] Identify and enroll in scientific activities

  9] Collaborate with other scientists

10] Pace yourself! Don’t overcommit

 

The sixth section begins:

“Scientists communicate about their research throughout their careers. Learning how to give talks of different lengths and for a variety of audiences is an essential skill. Many platforms offer different types of talks for diverse audiences (e.g., the general public or more specialized audiences) and environments (e.g., academic or less formal interactions). Practicing your public speaking with diverse audiences and settings will teach you to adapt your presentation style and goals for each public speaking engagement. The presentation format is also essential; for example, poster presentations are generally more interactive and a presenter might be stopped and asked questions providing more room for discussion.

Practicing to communicate with broader audiences and communicating your topic without jargon will improve communication with fellow scientists (see Rule 4, especially with those outside your field of study. Therefore, aim to find places (or organize them yourself, see Rule 7) where you can practice presenting longer 1-hour talks or shorter 15-minute seminar-style presentations.”

 

 

 

 

Saturday, September 6, 2025

Cracker Barrel made their new logo too abstract and then they dropped it


 

 

 

 

 

 

 

 

 

 

 

The old logo for the Cracker Barrel restaurant chain has founder Dave Evin’s Uncle Herschel nostalgically sitting in a wooden chair next to a barrel, as is shown above on the wall of their Boise location.

 

A press release on August 19, 2025 at PR Newswire titled Cracker Barrel Teams up with Country Music Star Jordan Davis to Invite Guests to Discover “All the More” this Fall described the abstract new logo:

 

“Its more popular menu offerings like farm fresh scrambled eggs and buttermilk biscuits even serve as inspiration behind the hues of a refreshed color palette featured in the new campaign. Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand's logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all.”

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

That new logo with the sideways barrel and minus hoops (shown above) was so abstract that the Wikimedia Commons web page said:

 

“This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain.”

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I squeezed it, squared off the bottom and top, and added a pair of hoops to produce the more recognizable version shown above.

 

The new logo got a lot of negative feedback, and it quickly was dumped. For example, an article by Lorraine Taylor at Fox News on August 22, 2025 is titled Cracker Barrel faces customer criticism after ditching iconic 48-year-old logo for new design. A second article by Ali Abbas Ahmadi at BBC News on August 26, 2025 is titled US restaurant chain Cracker Barrel scraps new logo after backlash. A third article by Megan Cerullo at CBS News Moneywatch on August 27, 2025 is titled Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong. Experts said they went generic and severed the logo from its roots. A fourth article by Sarah Fortinsky at The Hill on August 27, 2025 is titled White House claims credit after Cracker Barrel reverts logo.

 

 

Friday, September 5, 2025

How to construct and deliver an elevator pitch


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An elevator pitch is a brief marketing speech that provides a synopsis of who you are and what you do. There is an excellent specialized article by Leslie A. Caromile et al. at the BMC Proceedings on November 26, 2024 titled How to construct and deliver an elevator pitch: a formula for the research scientist. It has links to the following six figures:

 

Purpose of elevator speech [Figure 1]

Analyze your audience [Figure 2]

Context of elevator speech [Figure 3]

Developing a scientific elevator speech [Figure 4]

Major components [Figure 5]

Example [Figure 6]

 

A blog post at Northeastern University Online MBA on September 9, 2024 is titled 7 Essential Tips for Crafting a Winning Elevator Pitch. They are:

 

Identify your goal

Understand your audience

Keep it concise and clear

Tell a story

End strong

Practice and refine

Be confident

 

There also is another post at the UMass Amherst Iconnect blog on September 20, 2024 titled How to Give a Great Elevator Speech (With Examples) which has the following sections:

 

How to Write an Elevator Pitch

Who are you?

What do do?

What’s unique about you?

Call to action (or What’s your ask?)

Something memorable

 

Finally, there is an undated three-page pdf article from the Princeton University Center for Career Development titled What is an elevator pitch and why do I need one?

 

The elevator door image was adapted from Wikimedia Commons.

 

 

Wednesday, September 3, 2025

An interesting book by Emily Kasriel on Deep Listening


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have been looking at an interesting book from 2025 by Emily Kasriel titled Deep Listening: Transform Your Relationships with Family, Friends, and Foes.

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pages 10 and 11 in the Amazon sample list the eight steps shown above. They are described as follows:

 

Step One: Create Space. [Pages 83 to 106]. You begin by creating a place of psychological safety for your speaker. There are also physical changes you can make to your environment, so a conversation feels effortless. Your ambition: your speaker feels cherished and inspired to explore new ideas.

 

Step Two: Listen to Yourself First. [Pages 107 to 132].  You can’t be open to listening to others until you truly listen to yourself. This step explains how you can begin to forge a more positive relationship to your family of shadows, the unacceptable parts of yourself, so they no longer hijack your most important encounters.

 

Step Three: Be Present. [Pages 133 to 157].  This step will delve into an elliptical yet impactful aspect of Deep Listening – your presence, which transforms standard listening into a profound encounter. We explore what presence is, and how you can cultivate it to tackle the internal and external distractions that obstruct true listening.

 

Step Four: Be Curious. [Pages 159 to 186].  Here we unpack the qualities you project towards your speaker: curiosity, empathy, awareness of judgements and respect. Acknowledging that you don’t already know what’s in the mind of your speaker can be transformative.

 

Step Five: Hold the Gaze. [Pages 187 to 206]. This step explores the power of a steady, warm-hearted gaze and other non-verbal cues to communicate to your speaker that they are being heard. We explore how far you can read your speaker’s body language, facial expression and tone to understand what they are not expressing directly.

 

Step Six: Hold the Silence. [Pages 207 to 227]. In this step we unravel the many types of silence and the reasons why you may resist a pause. How can you use a rich stillness to centre yourself and signal to your speaker your true respect, giving them the space to think, reflect and share?

 

Step Seven: Reflect Back. [Pages 229 to 254]. Here we uncover how to crystallise what you’re hearing and reflect it back to your speaker. What are the clues that can guide you as you check your understanding of the meaning of what your speaker has conveyed, directly and between the lines?

 

 Step Eight: Go Deeper. [Pages 255 to 279]. This step explains how your listening can illuminate what ordinarily is hidden – your speaker’s deeper narrative. This deeper narrative is vital to understanding your speaker – and can include their unexpressed needs and whether their emotions are in harmony or alive with contradictions.

 

Each chapter has a list of takeaways. For example:

 

CREATE SPACE TAKEAWAYS – page 105

 

Find or create a place of safety | One where your speaker will feel free from any physical or psychological threat.

 

Contract to cultivate trust | Be transparent at the outset, clarify your intentions. Address how long the conversation is expected to last and what happens with any shared information, if relevant.

 

Listen before you speak | Unless you are habitually silenced in this relationship.

 

Get the physical setting right | Avoid glass and metal, which create bad echoes, and seek out wood and fabric. Choose warmer coloured diffused lighting and stay away from the harshness of overhead and blue-white light.

 

Ensure you are both rested and fed | Before an important conversation.

 

Adjust your position or take a journey | sit at an angle of 60 degrees to your speaker or walk with a slow rhythm so you are in sync with your bodies and each other.

 

Turn to nature | Nature can be an enriching setting for a difficult encounter, providing soft fascination and dissolving stress.

 

Earlier Emily briefly described Deep Listening in a feature article in the Winter 2022 issue of the Stanford Social Innovation Review.

 

My spiral was adapted from this art deco image at OpenClipArt.

 

Tuesday, September 2, 2025

Contrails are real, chemtrails are nonsense


 

 

 

 

 

 

 

 

 

 

 

 

 

Back on June 27, 2020 I blogged about Contrails or chemtrails? I said that chemtrails were a conspiracy theory and nonsense.

 

There is an article by Benjamin Radford on July 25, 2025 at the Skeptical Inquirer titled EPA Debunks Chemtrails. And there is a second article by Mick West in the January/February 2024 issue titled What Happened to Chemtrails?

 

A news release from the United States Environmental Protection Agency (EPA) on July 10, 2025 is titled EPA Releases New Online Resource Giving Total Transparency on the Issues of Geoengineering and Chemtrails. There is a 4-page pdf on July 18, 2025 titled Contrails Fact Sheet. And there is a web page updated July 22, 2025 titled Information on Contrails from Aircraft. It has sections with the following titles:

 

What are contrails?

How do contrails form?

How long do contrails last?

Research on the environmental impacts of contrails

What are ‘chemtrails’?

What is intentionally sprayed from airplanes?

Are contrails related to geoengineering or weather modification?

What is HAARP and is it related to contrails, geoengineering or weather modification?

 

Yet there is an article from Kate Plummer at Newsweek on June 3, 2025 titled Map Shows States Trying to Ban ‘Chemtrails’. Nine are Florida, Kentucky, Louisiana, Minnesota, New Hampshire, Rhode Island, South Dakota, Tennessee, and Texas.

 

Earlier on March 19, 2021 Lana Del Ray released an album titled Chemtrails Over the Country Club that has a Wikipedia page. Her title song, which has a YouTube video, says:

 

“Me and my sister just playing it cool
Under the chemtrails over the country club.”

 

Finally, there is an article by Ron Smith at the Royal Aeronautical Society on April 14, 2023 titled ‘Chemtrails’ debunked that has sections titled:

 

Contrails or ‘chemtrails’?

Iridescent contrails

How to see and photograph iridescent contrails

 

An image of contrails was cropped from one at Wikimedia Commons.