An article in the May 13 New Scientist by Helen Pilcher called The Science of Voodoo: When Mind Attacks Body points out how attitude affects performance - both for better and for worse.
Along with the well-known positive effect of inert substances (placebos) there also is a negative effect (nocebos). Placebos should not be labeled too obviously.
So, as they say in Peter Pan, you should think lovely thoughts and they will lift you up into the air.
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