No, not a smurf – a smerf. SMERF is a long acronym used by hotel owners, etc. for a market segment consisting of Social, Military, Education, Religious, and Fraternal groups.These groups are nonprofit, price sensitive, and typically fill slow dates in the off season.
So, folks like Toastmasters are known to event planners as smerfs. Believe it or not there actually is a magazine called the SMERF Meetings Journal.
I am continually amazed by the number of acronyms and amount of jargon out there. So far though I have not heard a Latin or Greek derived compound word for “fear of swine flu". Maybe next week.
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