Thursday, April 8, 2010
Create magnetic titles or headlines: use great, not just good
Recently I found two articles titled How to Become a Good Public Speaker, and How to Be a Good Public Speaker. Those are not magnetic headlines that would draw in a reader, or titles that would entice someone to attend a presentation. Instead, please consider using either:
How to Be a Great Public Speaker, or
How to Be the Best Public Speaker That You Can Be
A superlative like great is powerful; a low-level comparative like good is not.
Kellogg’s has sold mass quantities of (Sugar) Frosted Flakes breakfast cereal to both adults and kids. Their cartoon mascot Tony the Tiger always proclaims that THEY’RE GREAT.
Back when I was a child the Sears Roebuck catalog commonly listed three categories for each type of product: good, better, and best. Good was not very good. Better grade shirts were so well made that I got them after my older brother outgrew them, and then my younger brother finally wore them out.