In the mail this morning, as shown above, there was a huge envelope from Fisher Investments. Inside there just was a two-page marketing letter on oversize (9-1/4” by 12-1/4”) paper rather than the standard 8-1/2” by 11.” It offered me a free guide with 99 Retirement Tips.
Their marketing ploy using unusual stationery succeeded in briefly getting my attention. Similarly, opening a speech by stating a Startling Statistic can wake up your audience.
I just shred most envelopes with personalized offers for life insurance without opening them. The only exception is AAA Life Insurance, which includes a useful page of self-adhesive return address labels.
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