Would the host of a podcast pay a guest to appear? It might be the converse. An article by Ashley Carman on pages 13 and 14 in the August 8, 2022 issue of Bloomberg Businessweek is titled A podcast’s guest might be the show’s sponsor. You can read an online version from August 3, 2022 titled Podcast guests are paying up to $50,000 to appear on popular shows, which says:
“Welcome to the golden era of pay-for-play podcasting, when guests pay handsomely to be interviewed for an entire episode. In exchange, the host gets some revenue, fills out the programming calendar, and might bag a future advertiser.”
Radio shows also have to fill out their calendars. Back on November 5, 2014 I blogged about Coast to Coast AM – A conversation piece for insomniacs. They have to come up with four hours of content each night, and usually do so by getting authors of recent books to appear.
The image was assembled using a mic in hand and a wad of cash from Openclipart.
No comments:
Post a Comment